I first discovered what joy was to be found within Eataly while recently walking through the original North American location in New York City. Now That same joy can be found in Chicago. Eataly was founded and created by Oscar Farinetti, an Italian businessmen who got his start in Italy at UniEuro, originally a small appliance and food retail store that he turned into one of the largest electronics retailers in Italy. Oscars mission with Eataly is “to make high quality Italian foods available to everyone, at fair prices and in an environment where people can shop taste and learn”.
Eataly was brought to North America by two driving forces, both sides passionate about true Italian food. The first B&B Hospitality Group which is the collaboration of culinary greats Mario Batali, Joe Bastianich, and Lidia Matticchio Bastianich. The other force being brothers Alex and Adam Saper whom through their discovery of Oscar’s Eatalys in Italy became passionate in their quest to bring it to North America.
All these amazing people have done something truly delightful by bringing the Italian marketplace experience right to the heart of North America. As mentioned previously Chicago is the second location with locations soon to open in Boston and Los Angeles along with a second location in New York. Future plans include introducing Eataly across more of North America and moving into South America as well. The concept has already been established in parts of Asia and the Middle East. Continue reading